Our Founder's Message

Founder & Chairman,

Mohab Mowafy

Welcome to our full-service Global Marketing Communications Network, a diverse community of marketing experts, innovative thinkers, creative designers and business developers who are passionate about driving our customers’ business further and giving them the opportunity to take up the challenge and create their niche in the global marketplace through targeted marketing and communication strategies.

The last few years have brought many challenges, aspirations and progression for Berisca. We have been recognized for exceptional marketing achievements, but no one knows the story of pain and sacrifice behind these achievements that were born from the heart of refraction.

You know, tough times never last, and I am not that who sits on the fence moaning, crying over spilt milk and waiting for the world to change for him. I always embrace pain and burn it as fuel for my journey.

Every strike brings me closer to the next home run. In 2018, I found myself with a difficult decision to make, either sell my agency or merge it with another. The reason I had to make such a drastic decision was because of the many recurring financial crises that plunged the agency into debts.

But wait ! Every cloud has a silver lining, a positive aspect, an unseen benefit and I wouldn’t be able to build my story, if I stop now! I have lost too much to give up now! I have come too far to quit now!

I always have the will to sacrifice the little things in life and pay the price for the things that are worthwhile. The question is “what is worthwhile?” I believe in myself, I have faith in my abilities; I have the courage, the determination and the dedication for my dream, and I swear, I’m going to get a reward for my fucken pain.

As I constantly navigate through short-term challenges, I do not lose sight of my long-term vision to make Berisca the #1 Global Marketing Agency. We’ve made excellent progress in the last year, but it is a long way to go. The future belongs to those who believe in the beauty of their dreams. Berisca is my dream’s beauty.

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