Go Certified. The greatest professional challenge of the 21st century is staying relevant. Berisca is offering a proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies to ensure that you will get the digital marketing skills to Stay Ahead of The Game!

Pair your persuasive nature or your former knowledge and work experience with a digital marketing degree to move to the next level of your digital marketing career.
72 Hrs Training
950 EGP Affordable
location_on Ismailia Location
Certified International
100% Job Guarantee

Program Modules

• Marketing Definition
• Customer Needs, Wants and Demand
• Marketing Mix
• Digital Marketing vs Traditional Marketing
• Principles of Digital Marketing
• The Digital Marketing Umbrella
• Earned vs Owned vs Paid Media
• Digital Research Overview
• Cultural Research Overview
• Developing Brand Identity

• Inbound Marketing Vs Outbound Marketing
• Inbound Marketing Methodology (Attract, Convert, Close, Delight)
• Voice of Brand (Tone of Voice, Language, Persona, Purpose)
• Online Buyer Journey (Awareness, Consideration, Decision)
• Online Buyer Persona
• Story Telling Techniques
• Designing Your Marketing Message
• Ideations and Creativity Tools
• Different Types of Content
• Content Creation Tools
• Newsjacking & Real-Time Marketing Tactics
• Gamification for Digital Marketing
• Content Strategy KPIs

• Social Media Statistics
• Social Media Trends
• Social Media Analytics
• Social Media Monitoring
• Crisis Management for Social Media
• Brand Reputation Management
• POEM Strategy
• Facebook for Business
• Facebook Page Settings and Management
• Groups Creating and Management
• Event Creation and Management
• Facebook Page Insights
• Facebook Advertising
• Instagram for Business
• Instagram Advertising
• LinkedIn Marketing

• Online Presence Analysis
• Customer Insights Analysis
• Analyzing Market Trends
• 5Cs Analyzing Model
• Setting SMART Objectives
• 5S Objectives Model (Sell, Save, Serve, Speak, Sizzle)
• Ansoff Matrix
• STP (Segmentation, Targeting and Positioning)
• Customer Life-cycle
• Digital Channels Characteristics Matrix
• PRACE Model (Plan, Reach, Act, Convert, Engage)
• Developing a Media Action Plan
• Simple Media Mix Model
• The Standard Digital Metrics and KPIs
• Cost per X Analysis Model
• Conversion Optimization
• Measurements and Analytical Techniques
• Executing a Digital Marketing Strategy
• Communicating a Digital Marketing Strategy

• SEO Fundamentals
• Keywords and SEO Content Plan
• Aligning SEO and Business Objectives
• Optimizing for Site Structure.
• Optimizing non-text components of a web page.
• Building Internal Links
• Executing a link-Earning Strategy
• Optimize Organic Search Ranking
• Measuring SEO Performance
• SEO Tools

• Influencer Marketing Definition
• Introduction to Influencer Marketing Strategy
• Nano, Micro, Macro and Mega Influencers
• The Value of Collaboration, Creation and Community
• Setting Budget for Influencer Marketing
• Driving Awareness with Influencers
• Generating More Engagement with Influencers
• Using Influencers for Market Research
• E-Commerce and Influencers
• Event Marketing with Influencers
• Employee Advocacy and Brand Advocates
• Raising Awareness for a Cause
• Collaborating with Influencers in Practice
• Measuring Influencer Performance

Registration Closing

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